About Us

AMORIDORO is a Swiss based Jewelry boutique established in 2021 by Graciela and Marcela Carrion.

Sisters and partners in business whose objective is to position AMORIDORO as a benchmark in the design of fine jewelry with a strong and invaluable meaning for our clients.

Without a doubt, AMORIDORO jewels are the art that can be worn.

Graciela Carrion AMORI DORO


Creativity for me is a way of life. It is reflected in everything I live, observe, say, and in the way I do it. It reverberates in the way I relate to the environment through my personal distances. Through creativity I expand my horizons, quench my curiosity, live every minute to the fullest, always keeping alive the expectation to Be and grow; I nourish my inner self, treasuring the experience gained during this journey. 

Being creative does not only mean ‘producing something aesthetic or beautiful’, but it is also knowing how to take life for what it is: a grain of sand falling through the hourglass, knowing how to capture its beauty. My jewelry speaks of me and the passion with which I live. They are unique, as is everyone. They have a strong and recognizable identity. They speak of dreams and fairy tales, but also of memories linked to my homeland, Colombia. Their elegant and harmonious presence is a message of light and beauty played out between the colors of the stones and the contrasts of gold and silver. 

In life, and with my creations, I wish to leave my mark. My mark. And at the end of this earthly chapter, to have had the great pleasure of having done good of having beautified and made those around me flourish.

amoridoro marcela carrion 1


Marcela has been successfully driving a diverse range of businesses and projects for the last 20 years. She was born in Bogotá, Colombia in May 1975 where she grew up and went to college at Universidad Piloto, the premier institution for architectural studies in the country, where she graduated in 1999.

Ever since then, her passion for culture and history have led her to move around with her family and live in Europe, UK and the US, where she ran a variety of business projects for prestigious companies such as Pfizer, MSD, and Sodexo. At the same time, she kept honing her business skills with several postgraduate courses in management and finance.

On the back of this experience, she decided it was time to “go back to the source” and reunite with her youth’s soulmate, Graciela, to leverage on their desire for perfection and make the world a nicer place, One jewel at a time.

amoridoro phoenix sustainability
and Sustainability

Transparency in the choice of materials is our duty to customers. 

Transparency in the choice of materials is our duty to customers.

Our jewelry is produced using local resources and natural materials throughout the process, adopting the most eco-efficient ways of producing.

Thinking about making the most of existing resources, the Amori Phoenix line allows you to reconvert your old jewels into a new design using its materials and gems.

amoridoro guaranteed jewel


Our commitment to our clients is the most important thing.

All our Masterpiece creations include a gem stone certificate that warranty the quality of precious gems and metals.  

AMORIDORO offers a care guide and repair service if necessary.